What Phrases Maximize Your Local SEM?

One of the first things that needs to be determined is what phrases are being searched in your market area that are related to the goods and services you provide. I can generate reports that show estimates from Google as to how many times a phrase is being searched each month. From that information we will target the phrases that will create the traffic we want for your site.

Identify and Target Valuable Search Terms

For example, if an interior design firm in Atlanta, GA asked us to improve their ranking for "atlanta interior design firm", then we would research the phrase and report that the term has been requested an average of 390 times per month over the last 12 months. While "atlanta interior designer" and "atlanta interior design jobs" have each been requested over 1200 per month on average.

We would then target the more valuable terms and create more traffic to the website.

Reports On Your Rankings

Once your website has been optimized I will create regular reports that will show you the search positions being held by your site.

Local SEM - Search Engine Marketing

When websites don't get good rank positions they can turn to Search Engine Marketing, also know as pay-per-click (PPC) advertising This is a listing in the search engines that advertisers pay for.

How Pay-Per-Click (PPC) Works

Sometimes companies cannot get a beneficial position in the organic search rankings (these are the search results on the left side of search engines like Google). But they are willing to pay for traffic coming from those searches. The search engines have areas for these paying customers. It is normally on the right side of the search results page.

Advertisers will bid on keyword phrases that are relevant to their target markets. And they only pay when their ad is clicked and someone visits their website.

For example, an advertiser chooses the search phrases they want to show up in. Then they set a budget of $100 for a month. And that advertiser bids to pay $1 for each click on their advertisement. After 100 clicks the ad stops showing in the searches.

If two other companies were willing to pay a higher price-per-click then they would be ranked above the this advertiser.

PPC is a growing market

In 2006, advertisers in North America spent $9.4 on search engine marketing. That was a 62% increase over the prior year. Advertisers would not be increasing their PPC outlays if the investment were not producing returns.